White label SEO outsourcing means your agency sells SEO under its own brand while our team does the work. You keep the client relationship and you set the price. We deliver the audits, the on-page work, the content, and the monthly reports, all branded as yours. Your client never sees our name.
If clients keep asking you for SEO and you keep saying no, this page is for you. It covers what outsourcing looks like in practice: what it costs, what you get, how fast jobs start, and how the margins work on our posted rates. For the full service line, read our guide to white label seo for agencies first.
Ready to talk numbers? Book a 30 minute call. We sign the NDA on the call and your first job can start within 48 hours of the brief.
What white label SEO outsourcing means
Outsourcing means you hand delivery to a partner who works under your brand. You sell the service at your price. The partner does the keyword research, on-page optimization, technical fixes, link building, and monthly reporting. Every report carries your logo. The partner never contacts your client.
People use reselling and outsourcing for the same thing. The difference is small but real. Reselling usually means selling a fixed program off a rate card. Outsourcing is broader: it can be one-off projects, audits, or ongoing retainers, all under your brand. Our reseller program covers the rate card side of the house. This page covers the full outsourcing picture.
The margin math on our posted rates
Margin is why agencies outsource SEO. The math is simple: your resale price minus our wholesale rate, every month, with no salary to carry. Here is the arithmetic on the three SEO retainers, using our posted USD rates.
Growth plan: $3,200 typical resale minus $1,500 wholesale = $1,700 a month. That is $20,400 a year from one client. Five clients on Growth is $8,500 a month in margin.
| Plan | Your cost | Typical resale | Monthly margin |
|---|---|---|---|
| Starter | $900 | $2,000 | $1,100 |
| Growth | $1,500 | $3,200 | $1,700 |
| Scale | $2,500 | $5,500+ | $3,000+ |
Run three or more services and every retainer gets 10 percent off, which widens the margin. Your resale price is always yours to set. The table shows typical resale because agencies in different markets price differently.
What is included in every retainer
Every plan runs on the same operating facts. These are written terms, not sales talk.
| What you get | The fact |
|---|---|
| Monthly branded report | Delivered on the 3rd of every month, with your logo |
| Named account lead | One person who knows your accounts and answers you directly |
| Response time | 4 business hours on any question |
| Job start | Within 48 hours of your brief |
| Revisions | Included on every deliverable, before anything reaches your client |
| Technical SEO | Crawl fixes, speed work, and schema.org markup on the pages we touch |
| NDA | Signed before any client information is shared; you can use ours or send yours |
| Terms | Month to month, 30 days notice to cancel, no setup fees, no annual contract |
The same discipline sits behind every white label seo outsourcing services job, whether it is a one-off audit or a monthly retainer. To compare us with other providers, read best white label seo companies and use the vetting checklist below on every vendor you talk to.
How it works: from brief to billed client
Four steps, with timings you can put in a proposal.
- 1. You send the brief. Tell us what the client needs and what you have promised. A short brief is enough to start. Read how our delivery process works for the full sequence from kickoff to reporting.
- 2. Work starts within 48 hours. Your account lead confirms scope and the job begins. You get a 4 business hour response on anything that comes up.
- 3. You get a branded report on the 3rd. Every month, a report with your logo lands on the 3rd. Revisions are included, so it ships clean.
- 4. You bill your client. You invoice at your resale price and keep the margin. Our name never appears on the invoice or the report.
Partner rates and what to charge
These are the partner rates. All prices are USD per month.
- White label SEO: Starter $900, Growth $1,500, Scale $2,500. Typical agency resale: $2,000, $3,200, $5,500 or more.
- White label local SEO (per location): $750, $1,150, $1,800.
- White label GBP management (per profile): $350, $600, $900.
- Managed Local bundle (local SEO plus GBP plus website care): Essential $990, Pro $1,490.
Two discounts matter for margins. Running three or more services takes 10 percent off every retainer. Annual prepay takes 5 percent off. See the posted partner rates for the full rate card.
Outsource vs hire in-house vs freelancer
Three ways to sell SEO you cannot deliver alone. Here is the honest comparison.
| Outsource to a partner | Hire in-house | Freelancer bench | |
|---|---|---|---|
| Monthly cost | Fixed wholesale rate per plan, from $900 | Salary, benefits, and tools, every month | Varies per project, hard to forecast |
| Start time | Jobs start within 48 hours of the brief | Weeks of hiring and onboarding | Days to source, vet, and brief |
| Brand control | Your logo on every report | Full control | Inconsistent, depends on the person |
| SLA | 4 business hour response; a missed deliverable means the month is not charged | Only what you manage yourself | None, unless you negotiate one |
| Capacity ceiling | Add clients without hiring | Limited by one person's hours | Limited by their availability |
Hiring wins when SEO is your core product and you can keep a specialist busy full time. A freelancer bench works for overflow. Outsourcing fits when you want to sell SEO now at a fixed cost, without adding headcount. For the longer playbook, read seo fulfillment for agencies: the complete outsourcing playbook.
How to vet a white label SEO outsourcing company
Use this checklist on us and on anyone else you talk to. Copy it, send it, and compare the answers in writing.
- 1. Signed NDA before any client information is shared. Not after the kickoff call. Before. Read our NDA and confidentiality terms.
- 2. Fixed wholesale rates in writing. Posted on their site, not quoted on a call.
- 3. Reports carry your logo, not the vendor's. Ask to see a sample branded SEO report with your branding on it.
- 4. One named contact, not a ticket queue. You should know the person by name.
- 5. Response time in writing. Ours is 4 business hours. Get theirs in the agreement.
- 6. Missed deliverable policy in writing. Ours: that month is not charged. Short and clear beats long and vague.
- 7. Month-to-month terms with 30 days notice. No setup fees, no annual contract. A partner who is confident in the work does not need a lock-in.
One more check: ask how they build links. The Google spam policies describe what counts as link spam, and any white label seo outsourcing agency should be able to explain its methods against that standard. Their reports should also tie to data you can verify, like Google Analytics and Search Console.
Who this fits and who it does not
This fits agencies with 2 to 25 people that keep turning SEO requests away. Teams that want a fixed delivery cost instead of another salary. Owners who want to sell SEO this quarter, not next year. If you already outsource white label seo work project by project, a monthly structure gives you one rate, one report, and one contact.
This is not for agencies that want to build an in-house SEO team from day one, or end clients looking to hire SEO directly. Outsourcing is a delivery model for agencies, not a service sold to their clients.
Frequently asked questions
What is the difference between outsourcing and reselling?
Outsourcing means a partner does the SEO work under your brand, project by project or on retainer. Reselling usually means you sell a fixed program off a rate card and the partner fulfills it. Both keep your brand in front of the client. The difference is structure: one-off jobs versus a packaged plan. We support both, and the margins work the same way on either.
What is included in each retainer?
Keyword research, on-page optimization, technical fixes, link building, and content, depending on the plan. Every retainer includes one named account lead, a 4 business hour response time, jobs that start within 48 hours of your brief, revisions on every deliverable, and a branded report on the 3rd of each month. Terms are month to month with 30 days notice.
How does the NDA work?
We sign an NDA before you share any client information. You can use our standard agreement or send yours. It covers your client list, their data, and the fact that we work for you. We never contact your client directly. One named account lead handles your work, so you always know exactly who is involved.
How fast do jobs start?
Work starts within 48 hours of your brief. Your account lead confirms scope first, so nothing starts on a guess. During delivery you get a 4 business hour response on any question. The monthly branded report goes out on the 3rd of every month, with revisions included before it ships.
What happens if a deliverable is missed?
That month is not charged. That is the whole policy, in one sentence. Your account lead keeps you posted on every job, so you know where things stand before your client asks. Revisions are included, so small issues get fixed before they become missed ones.
How do the margins work?
You buy at our wholesale rate and resell at your price. Starter costs $900 and typically resells at $2,000, leaving $1,100 a month. Growth costs $1,500 and typically resells at $3,200, leaving $1,700. Running three or more services takes 10 percent off every retainer, which pushes the margin higher. Your resale price is always yours to set.
When the math works and the terms are clear, the next step is a conversation. Book a 30 minute call and we will sign the NDA on the call.