A white label SEO program is a standing agreement between your agency and a fulfillment partner. They do the SEO work under your brand. You sell it, present it, and keep the margin. This guide compares the three program models agencies actually join, shows what they cost with real margin math on our posted rates, and ends with a 7-point checklist you can use to vet any program. It is written for agency owners who want the operator view, not a sales sheet.
Quick answer: Most white label SEO programs fall into three models. A wholesale partner charges a fixed monthly rate per client and you keep the margin. A pay-per-task program bills per deliverable. A referral program pays you a commission while the vendor owns the client. If you want margin and brand control, the wholesale partner model wins.
How white label SEO programs work
Every white label SEO program answers the same five questions. What work is included. What it costs. Who your contact is. What happens when something goes wrong. And how your client never learns the work is outsourced. The programs worth joining answer all five in writing before you pay anything.
With our white label SEO reseller program, the answers look like this. We do the SEO under your brand: audits, on-page work, content briefs, link building, and the monthly report. Reports carry your logo and go out on the 3rd of every month. A signed NDA comes before you share any client information. One named account lead handles your work. Jobs start within 48 hours of your brief. We respond within 4 business hours. It is month to month with 30 days notice.
That list is also your comparison standard. Any program you evaluate should give you the same five answers in the same level of detail. If a vendor is vague about who answers your emails or what happens when a deadline slips, that vagueness is the answer.
The three program models, side by side
Programs differ in one thing: who carries the delivery risk. That is what you are really choosing.
| Model | How you pay | Who owns the client | Margin control | Best for |
|---|---|---|---|---|
| Wholesale partner | Fixed monthly rate per client | You | Full. You set the resale price. | Agencies that want recurring revenue under their own brand. |
| Pay per task | Per deliverable (audit, page, links) | You | Partial. You mark up each item. | Agencies with uneven volume or one-off project work. |
| Referral | You pay nothing; vendor pays you a commission | The vendor | None. The vendor sets pricing. | Agencies that want to exit SEO delivery entirely. |
The referral model deserves a warning. You give up the client relationship for a commission. That is fine if SEO is not your business. It is a poor trade if you want to keep the account and upsell it later. Most agencies that join referral programs do so because the sales pitch was smooth, not because the math was good.
What white label SEO reselling programs cost
Program pricing usually comes as wholesale retainers. Ours are posted publicly because agencies buy on margin, and you cannot plan margin on a number you have to request. The three SEO tiers are Starter $900, Growth $1,500, and Scale $2,500 per month, with typical agency resale at $2,000, $3,200, and $5,500 plus. Local SEO runs $750, $1,150, and $1,800 per location. GBP management runs $350, $600, and $900 per profile.
The discounts matter more than most agencies expect. When Local SEO and GBP run on the same profile, the pair gets 15% off. Running three or more services across your book gets 10% off every retainer. Annual prepay gets 5%. On a small book of clients, those stack into real money. Full details sit on our posted partner rates page, which we update whenever a number changes.
The margin math: a worked example
Growth plan, one client: wholesale cost $1,500. Typical resale $3,200. Margin $1,700 per month, or $20,400 per year. Three clients on Growth: $4,500 cost, $9,600 revenue, $5,100 margin per month. The resale price is always yours to set, so run this math with your own numbers before you join anything.
Now compare that with the cost of doing the work yourself. One SEO specialist in North America costs roughly what eight Growth clients cost at wholesale. The specialist handles fewer clients, takes holidays, and leaves. The program scales the day your second client signs. That is the whole economic argument, and it only holds if the program's SLAs are real. Keep reading for how to check.
How it works: from brief to billed client
A program should feel like a department you never had to hire. Ours runs on four steps.
- Send the brief. You send the client details and goals. The NDA is already signed on your first call, so nothing you send leaves your control.
- Work starts within 48 hours. Your named account lead confirms the plan, the scope, and the first deliverables. You always know where a job stands before your client asks.
- The branded report goes out on the 3rd. Your logo, your voice, delivered monthly. Revisions are included, so anything that reads wrong gets fixed before it ships.
- You bill your client. Your invoice, your price, your margin. We bill you the wholesale rate. See how our delivery process works for the full version.
7-point checklist to vet a white label SEO program
Copy this list into your next vendor call. A program that answers all seven is rare enough to take seriously.
- Confidentiality in writing. A signed NDA before any client information is shared. Ask who signs and when.
- Branded reports. Your logo on every report, delivered on a fixed date. Ask for a sample before you commit.
- Month to month terms. 30 days notice to cancel, no setup fees, no annual contract. Read the exit clause yourself.
- Response commitment. A written response time. Ours is 4 business hours. Vague answers here mean no answer at all.
- Start time. How fast jobs begin after your brief. Ours is within 48 hours. Slow onboarding is where deadlines die.
- Named contact. One person who owns your work, not a shared inbox. Ask who your lead is before you pay.
- Revisions included. Fixes are part of the service, not billable extras. A missed deliverable should cost the vendor, not you.
Point seven is the one most agencies skip. If a deliverable is missed, that month should not be charged. Our terms say exactly that. If a program cannot put a remedy in writing, the SLA is marketing copy, not a policy. For context on the delivery side, Google Search Central documents what honest SEO work covers, and Google Business Profile Help covers the local listing rules no program should break.
Who this fits and who it is not for
A wholesale white label SEO program fits agencies that sell SEO, local SEO, or websites to small and mid-size businesses and want delivery handled quietly under their brand. It fits design and PPC shops adding SEO as a second line. It fits senior freelancers whose client list outgrew their calendar.
It is not for agencies that want to learn SEO by watching a vendor. You keep the client relationship and the strategy conversations. The program does the execution. It is also not for anyone shopping on price alone: the cheapest program is the one that costs you a client, and the math above shows why margin protection beats a lower wholesale rate. If you are still weighing options, read our guide to white label SEO for agencies for the broader view.
Frequently asked questions
Do I have to sign a long contract to join a white label SEO program?
With our program, no. Everything is month to month with 30 days notice to cancel, no setup fees and no annual contract. You can join with a single client and leave at any point. Ask the same question of any other program before you commit, because some vendors quietly require 6 or 12 month terms.
Will my clients know I use a white label SEO program?
They should never find out. We sign an NDA before you share any client information, every report carries your logo, and you get one named account lead. All communication runs through you. We never contact your client directly, and our name appears nowhere a client can see it.
What happens when a white label SEO program misses a deadline?
This is the clause to read before you sign anything. Our rule is written into the terms: if a deliverable is missed, that month is not charged. Jobs start within 48 hours of your brief and we respond within 4 business hours. If a program cannot put a remedy like this in writing, treat that as a warning.
How much margin can an agency make on a white label SEO program?
It depends on your resale price, which is always yours to set. Take our Growth plan at $1,500 a month. Agencies typically resell it at $3,200, which leaves $1,700 a month, or $20,400 a year, per client. Three clients on Growth is $5,100 a month in margin. Run the same math on any wholesale rate you are quoted.
Can I join a program with just one client?
Yes. There is no minimum client count and no startup package to buy. Start with one client, see how the work and the reporting feel, then add more. The 10 percent discount for running three or more services applies automatically once you qualify.
Do the reports in a white label SEO program carry my logo?
They should. Our monthly report is branded with your logo and delivered on the 3rd of every month. Revisions are included, so if anything reads wrong for your client, we fix it before it ships. Review a sample branded report before you join any program, because report quality is what your client judges you on.
The next step is a 30 minute conversation, not a contract. Book a 30 minute call, read the NDA first if you want, and bring the checklist. You will leave the call knowing whether a wholesale white label SEO program fits your book of business.