Most fulfilment shops treat the NDA as a closing tool — something handed over after you've nearly committed. We treat it as a precondition. Below is the substance of what gets signed before a single client name changes hands.
The actual document has more clauses (legalese needs scaffolding) but these six are everything that matters. If the legal version ever conflicts with this plain version, this version wins — that's written into the document.
Not by email, phone, post, LinkedIn, in person, or via a colleague. Not even with your permission. The relationship is yours; we are the back office.
No anonymised case studies. No benchmarking against other partners. No internal training material. The work happens inside your client's project, then we move on.
Reports, dashboards, audits, emails, even file metadata — all branded as you. Our name does not appear anywhere a client touches.
The non‑solicit, the confidentiality and the brand suppression all survive cancellation by 24 months. The promise doesn't expire when the invoice does.
With 5 business days' notice, we'll produce a log of every external email we sent that referenced your account. Independent counsel acceptable on either side.
If we break any of the above, the partnership ends immediately, all active work transfers to you at no cost, and we owe you defined damages — see the remedies section below.
The full NDA is 6 pages and is shared via DocuSign before any strategy call. These are the operative clauses you'll actually negotiate or sign — extracted as plain prose, with one line of the legal text below each for reference.
Each party agrees to keep confidential any non‑public information shared by the other, including client lists, strategies, pricing, deliverables, internal documents and identifying details.
This obligation runs in both directions and has no expiry date. It survives cancellation, transfer, acquisition or dissolution of either party.
The Service Provider will not, for the duration of the agreement and for 24 months after, contact any client of the Partner — directly, indirectly, via a third party, via a referral, or via any social/professional network.
This includes responding to inbound contact from a Partner's client. If a Partner's client approaches us, we refer them back to the Partner with no further engagement.
The Service Provider's identity, branding, domain, employees and signatures will not appear on any document, communication or interface visible to a Partner's client.
This includes report metadata, document properties, image EXIF, email headers, hosting traces, and the sending domain of any automated notification.
The Partner may, on 5 business days' written notice, request a complete log of outbound communications from the Service Provider that reference the Partner's account, clients, or work.
The audit may be conducted by independent counsel of the Partner's choosing. Costs of the audit are borne by the Partner unless a material breach is found, in which case the Service Provider reimburses.
Within 30 days of contract termination, the Service Provider returns to the Partner all client data, deliverables and working materials in a standard digital format.
Within 60 days, the Service Provider deletes all copies from its systems and issues a written deletion certificate signed by a director. Backup retention is limited to encrypted snapshots, which expire after 90 days.
Breach of any confidentiality, non‑solicit or brand‑suppression clause entitles the Partner to immediate termination, transfer of all in‑progress work at no charge, and defined liquidated damages (see remedies section below).
The agreement is governed by the laws of the State of Delaware, USA, with non‑exclusive jurisdiction in the courts of Delaware. International partners may elect to apply their local jurisdictional rules instead.
Most NDAs are vague about what happens after a breach — "such damages as the court may award." Ours has numbers in it, agreed in advance, so you don't have to argue them under stress.
If we contact your client directly — even inadvertently, even via a colleague who didn't know — the agreement voids on the spot, all in‑progress work transfers to you at no cost, and liquidated damages apply.
If your data, strategy, pricing or client list reaches a third party through our negligence, the agreement voids, all work transfers to you, and damages are owed within 14 days of finding.
If our name, logo or domain appears anywhere your client can see (report metadata, EXIF, hosting trace, etc.), that month is fully credited and you receive the next month's retainer at 50%.
If we pitch, propose to, or accept work from your client within the 24‑month non‑solicit window, full liquidated damages apply plus disgorgement of any fees received.
We're not religious about whose paper gets used. If your legal team prefers your standard NDA, send it — we'll redline and return inside 48 hours. If you'd rather take ours and skip a step, also fine.
Our mutual NDA is sent via DocuSign at the start of any strategy call. Most partners sign it live; the rest take a day to review. Once signed, we can talk about anything — including specifics on other partners' work.
Get our NDA →Email your NDA to partnerships@white-labelseo.com. Our legal counsel reviews and returns inside 48 business hours — usually with one or two minor markups, sometimes none.
Email your NDA →Most agency owners prefer to read and circulate the NDA before booking a call. Send it to us, or grab ours — both paths get you to "signed" before we ever talk pricing.