A white label SEO reseller program lets your agency sell SEO under your own brand while a specialist team handles delivery. You keep the client relationship and the margin. We stay invisible.
If you run an agency and clients keep asking for SEO, you have three choices: hire, say no, or resell. This page explains the third option in plain terms: what it costs, how it runs, and how you stay in control.
Ready to talk numbers? Book a 30 minute call. We sign the NDA on the call and can start your first job within a week.
How a white label SEO reseller program works
A reseller program is a fulfillment partnership. Your agency sells SEO to its clients at your price. Our team does the work under your brand. Reports carry your logo. Your client never sees our name.
You own the relationship: pricing, strategy conversations, and the upsell. We own delivery: the audits, the on-page work, the monthly report. One named account lead sits between us, so nothing gets lost in handoffs.
This sits inside our wider white label seo services for agencies: organic SEO, local SEO, Google Business Profile management, and web design. Start with SEO and add the rest as clients ask.
The reseller margin math
Margin is the whole point of reselling, so here is the arithmetic on posted rates. The Growth plan costs you $1,500 a month. Agencies typically resell it at $3,200. That leaves $1,700 a month, or $20,400 a year, from a single client.
One client on Growth: $3,200 resale minus $1,500 cost = $1,700 a month. Times 12 = $20,400 a year. Five clients = $8,500 a month in margin.
The same math runs on every tier. Starter costs $900 and typically resells at $2,000. Scale costs $2,500 and typically resells at $5,500 or more. Your resale price is yours to set. Running three or more services takes 10 percent off every retainer, which pushes the margin higher.
What every plan includes
Every reseller plan runs on the same operating facts. These are written terms, not sales talk.
| What you get | The fact |
|---|---|
| Monthly branded report | Delivered on the 3rd of every month, with your logo |
| Named account lead | One person who knows your accounts and answers you directly |
| Revisions | Included on every deliverable, before anything reaches your client |
| Response time | 4 business hours on any question |
| Job start | Within 48 hours of your brief |
| NDA | Signed before any client information is shared |
| Terms | Month to month, 30 days notice, no setup fees, no annual contract |
You can check the fundamentals behind the work yourself. Google Search Central documents how search handles sites, and Google Business Profile Help documents the rules for listings and reviews. Structured data on your client sites uses the schema.org vocabulary.
How it works: from brief to billed client
Four steps, with timings you can put in a proposal.
- 1. You send the brief. Tell us what the client needs and what you have promised. A short brief is enough to start.
- 2. Work starts within 48 hours. We confirm scope with your account lead and the job begins. You get a 4 business hour response on anything that comes up.
- 3. You get a branded report on the 3rd. Every month, a report with your logo lands on the 3rd. Revisions are included, so it ships clean.
- 4. You bill your client. You invoice at your resale price and keep the margin. Our name never appears on the invoice or the report.
Many partners open a new client relationship with a white label seo audit services engagement, then move the client to a monthly plan once the fix list is agreed.
Partner rates and typical resale
The white label SEO reseller plans below show your cost, typical resale, and the margin left on the table. All prices are USD per month.
| Plan | Your cost | Typical resale | Monthly margin |
|---|---|---|---|
| Starter | $900 | $2,000 | $1,100 |
| Growth | $1,500 | $3,200 | $1,700 |
| Scale | $2,500 | $5,500+ | $3,000+ |
See the posted partner rates for the full rate card, including local SEO, GBP management, and web design on the same reseller terms.
What protects you: NDA, SLA, and no lock-in
This is the part agency owners read twice. Read it slowly.
- Confidentiality. Read the NDA we sign before work starts. It is signed before any client information is shared, and you can use ours or send yours.
- Proof of quality. Look at the sample branded reports before you commit. This is exactly what your client receives, with your logo in place of ours.
- Missed deliverable. If a deliverable is missed, that month is not charged. That is the whole policy, in one sentence.
- No lock-in. Month to month, 30 days notice to cancel, no setup fees, no annual contract.
- One contact. One named account lead for your agency. No ticket queue, no rotating strangers.
If you want the full sequence from kickoff to monthly reporting, read how our delivery process works.
Reseller program vs in-house hire vs freelancer bench
Three ways to sell SEO you cannot deliver alone. Here is the honest comparison.
| Reseller program | In-house hire | Freelancer bench | |
|---|---|---|---|
| Monthly cost | Fixed wholesale rate per plan, from $900 | A full-time salary, benefits, and tools | Varies per project, hard to forecast |
| Start time | Jobs start within 48 hours of the brief | Weeks of hiring and onboarding | Days to source, vet, and brief |
| Brand control | Your logo on every report | Full control | Inconsistent, depends on the person |
| SLA | 4 business hour response; a missed deliverable means the month is not charged | Only what you manage yourself | None, unless you negotiate one |
| Capacity ceiling | Add clients without hiring | Limited by one person's hours | Limited by their availability |
Hiring wins when SEO is your core product and you can keep a specialist busy full time. A freelancer bench works for overflow. A white label SEO reseller agency arrangement fits when you want to sell SEO now, at a fixed cost, without adding headcount.
7-point checklist to vet a white label SEO reseller partner
Use this checklist on us and on anyone else you talk to. Copy it, send it, and compare the answers in writing. If you have bought white label reseller SEO services before as one-off projects, notice the difference a monthly structure makes: one rate, one report, one contact.
- 1. Signed NDA before any client info is shared. Not after the kickoff call. Before.
- 2. Fixed wholesale rates in writing. Posted on their site, not quoted on a call.
- 3. Reports carry your logo, not the vendor's. Ask to see a sample with your branding.
- 4. One named contact, not a ticket queue. You should know the person by name.
- 5. Response time in writing. Ours is 4 business hours. Get theirs in the agreement.
- 6. Missed deliverable policy in writing. Ours: that month is not charged. Short and clear beats long and vague.
- 7. Month-to-month terms with 30 days notice. No setup fees, no annual contract. A partner who is confident in the work does not need a lock-in.
Who this fits and who it is not for
This fits agencies with 2 to 25 people selling to local and mid-size businesses. Teams that keep turning SEO requests away. Owners who want a fixed delivery cost instead of another salary. As your white label SEO reseller partner, we answer within 4 business hours and report under your brand.
This is not for agencies that want to build an in-house SEO team from day one, or end clients looking to hire SEO directly. This program is built for agencies, not for their clients.
Frequently asked questions
Will my client ever find out I outsource?
No. We sign an NDA before you share any client information, and every report carries your logo. You keep one named account lead, so all communication runs through you. We never contact your client directly and our name appears nowhere they can see it.
What happens if you miss a deadline?
If a deliverable is missed, that month is not charged. Jobs start within 48 hours of your brief, and we answer within 4 business hours. You always know where a job stands before your client asks, because your account lead keeps you posted.
Am I locked into a contract?
No. Every plan is month to month with 30 days notice to cancel. There are no setup fees and no annual contract. You can start with a single client and leave any time. The 10 percent discount for running three or more services still applies month to month.
How much margin can I make reselling SEO?
Take the Growth plan at $1,500 a month. Agencies typically resell it at $3,200, which leaves $1,700 a month, or $20,400 a year, per client. Five clients on Growth is $8,500 a month in margin. Your resale price is always yours to set.
Can I put my logo on every report?
Yes. The monthly report is branded with your logo and goes out on the 3rd of every month. Revisions are included, so if anything reads wrong for your client, we fix it before it ships. You can review sample reports before you commit to anything.
Will you steal my client?
No. The NDA we sign before work starts protects your client list, and we only talk to you. Our agreement is with your agency, not with your client. One named account lead handles your work, so you always know exactly who is involved.
When the math works and the terms are clear, the next step is a conversation. Book a 30 minute call and we will sign the NDA on the call.