A white label SEO audit is a full review of a website, delivered under your agency's brand. You send the brief. We do the work. Your client gets a branded report that reads like your team wrote it.
Every report carries your logo. We sign an NDA before any client information is shared. Work starts within 48 hours of your brief, and one named account lead owns the job with a 4 business hour response commitment.
If you have a prospect who needs answers this week, book a 30 minute call. We can start your first white label SEO audit within 48 hours of the call.
What a white label SEO audit covers
The audit is usually the first deliverable inside our white label seo services for agencies. It shows your client what is broken, what is missing, and what to fix first. These are the sections every audit includes.
| Section | What we review | What your client gets |
|---|---|---|
| Crawl and indexation | Robots.txt, XML sitemaps, crawl waste, pages Google ignores | A site Google can actually read |
| Technical SEO | Page speed, mobile rendering, Core Web Vitals, structured data | Silent errors fixed before they cost rankings |
| On-page | Titles, meta descriptions, headings, internal links | Pages that match what people search |
| Content gaps | What the site covers versus what the market searches for | A content plan with clear priorities |
| Backlink profile | Referring domains, link quality, risky patterns | An honest read on off-page strength |
| Local SEO (for local clients) | GBP setup, reviews, citations, NAP consistency | A local presence that can win the map pack |
Technical checks follow public standards, including Google's SEO starter guide and the schema.org vocabulary for structured data. For local clients we add Google Business Profile, review, and citation checks into the same report. The audit stays one document your client can read in one sitting.
A sample audit scorecard
The findings section of every audit is a scorecard like the one below. Sample This example uses a fictional client with the name removed. Each item gets a status of pass, fix now, or watch, plus a priority so your client knows what to do first.
| Check item | Status | Priority |
|---|---|---|
| Robots.txt and crawl access | Pass | None |
| XML sitemap coverage | Fix now | High |
| Thin pages sitting in the index | Fix now | High |
| Core Web Vitals on mobile | Watch | Medium |
| Duplicate titles and meta descriptions | Fix now | Medium |
| Heading structure | Pass | None |
| Internal link depth | Watch | Low |
| GBP primary category | Pass | None |
| Review response rate | Fix now | Medium |
| NAP consistency across citations | Watch | Medium |
Your real report looks like this, with your logo on every page and plain-language notes under each finding. That is the shape of our white label SEO audit services: one branded document, prioritized, ready to present. Nothing in it names us. Nothing in it needs rewriting before you present it.
How it works, with timings
The process is built for agencies that need to move fast without looking rushed. Here is the timeline from brief to presentation.
- You send the brief. One form with the domain, access details, and what the client asked for. This is day zero.
- Work starts within 48 hours. Your named account lead confirms scope and starts the audit. You get a reply within 4 business hours on any question while the work runs.
- Findings arrive as a branded report. Your logo, your colors, plain language. It is built so you can present it without rewriting a word.
- You present to the client. Revisions are included if your client pushes back on a finding. We help you hold the line on anything disputed.
When the audit leads into monthly work, the branded report lands on the 3rd of every month. A missed deliverable means that month is not charged. Read our delivery process for the full workflow.
Tool scan or done-for-you audit: which one fits
Most agencies start with a free tool scan. That is fine for a first look. It is not the same product as a branded audit. Use this table to pick the right one for each situation.
| Situation | Automated tool scan | Done-for-you branded audit |
|---|---|---|
| Quick first look before a sales call | Good fit | More than you need |
| A report the client will read | Risky: raw output with no priorities | Built for this |
| Prioritized fixes, not a warning dump | Missing | Included |
| Client must never know you outsource | Safe: no one else sees it | Safe: NDA plus your branding |
| You are still comparing providers | Fine for now | Read how to compare the best white label seo company, then decide |
What a white label SEO audit costs
Audit work is scoped inside the monthly SEO plans. There is no separate public audit price. These are the posted partner rates.
| Plan | Partner price | Typical agency resale |
|---|---|---|
| Starter | $900 per month | $2,000 and up |
| Growth | $1,500 per month | $3,200 and up |
| Scale | $2,500 per month | $5,500 and up |
Plans are month to month with 30 days notice and no setup fees. Running three or more services on one account takes 10% off every retainer. See the full white label seo plans for what each plan includes.
Proof before you hand it to a client
Ask to see the work before you resell it. If you are comparing white label SEO audit providers for agencies, the samples below are the fastest way to judge depth. Here is what we show every new partner.
- Sample reports. Review the sample audit and report deliverables with client names removed, so you can judge the depth before you commit.
- NDA first. Read the NDA we sign first. We sign before any client information is shared, and you can use our NDA or send yours.
- SLA in writing. 4 business hour response, one named account lead, revisions included. A missed deliverable means that month is not charged.
Who this fits, and who it is not for
This audit is built for one reader: the agency owner who resells the work.
It fits you if you sell SEO but do not want an in-house audit team, if you are a web design shop adding audits to proposals, or if you are a PPC agency that needs an SEO baseline before ad spend starts.
It is not for end clients shopping for a free DIY scanner. The decision table above shows the difference. It is also not for anyone who needs a same-day automated PDF with no human review. That is a tool scan, and it is free elsewhere.
The agency-grade audit checklist
Use this checklist to judge any audit, including ours. A real agency-grade white label SEO audit covers all of it.
- Crawl access: robots.txt allows the pages that matter
- Sitemap coverage: every important page is listed, and listed pages are worth indexing
- Index bloat: thin, duplicate, and tag pages are out of the index
- Core Web Vitals and mobile rendering, checked against Google's Web Vitals guidance
- Unique titles and meta descriptions on money pages
- One clear H1 per page and a sane heading order
- Internal links that reach deep pages in three clicks or fewer
- Thin content flagged with a fix: merge, improve, or remove
- Keyword to page mapping with the gaps named
- Backlink quality review with risky patterns flagged
- For local clients: GBP categories, attributes, and service area
- For local clients: review velocity, review responses, and NAP consistency
Questions agencies ask about white label SEO audits
How fast can a white label SEO audit start?
Work starts within 48 hours of your brief. You get one named account lead and a 4 business hour response commitment while the audit runs. The findings arrive as a branded report with your logo, written in plain language you can present to your client without rewriting.
Will my client know the audit was outsourced?
No. Reports carry your logo and your branding only. We sign an NDA before any client information is shared, and you can use our NDA or send yours. We never contact your client. You present the findings, and revisions are included if your client pushes back on anything.
What does a white label SEO audit cost?
Audit work is scoped inside the monthly SEO plans: Starter at $900, Growth at $1,500, and Scale at $2,500 per month. There is no separate public audit price. Typical agency resale is $2,000, $3,200, and $5,500 or more. Plans are month to month with 30 days notice and no setup fees.
Is this a white label SEO audit tool or plugin for WordPress?
Neither. This is a done-for-you service. We audit WordPress sites the same way we audit any site: crawl, technical, on-page, content, links, and local checks where they apply. You receive a branded report with your logo, not a plugin dashboard or raw scan output.
What if a finding is wrong or my client disagrees?
Revisions are included in every plan. Your named account lead answers within 4 business hours and works through the disputed finding with you. If we missed something, we fix the report. If the client reads a finding differently, we help you reframe it so the presentation holds up.
Can I see a sample before I brief a job?
Yes. The reports page shows sample audit and report deliverables with client names removed, so you can judge the depth before you commit. When you are ready, book a 30 minute call. We sign the NDA on the call and can start your first audit within 48 hours of your brief.
Ready to hand your next client a branded audit? Book a 30 minute call. We sign the NDA on the call, and your first audit can start within 48 hours of your brief.