White label website development means your agency sells websites under its own brand while our team designs and builds them. You keep the client relationship and you set the price. We deliver hand-coded, SEO-ready sites, and your client never sees our name.
Here is what this page covers: what a white label website development build includes, the three fixed tiers, how a build runs, and the margin math on our posted prices. If your agency sells design without development, our white label web design services page covers the design side.
Ready to talk scope? Book a 30 minute call. We sign the NDA on the call and your first build can start within 48 hours of the brief.
What white label website development includes
A white label website development build is a complete website, produced by us and delivered as your agency's work. You run the client conversations and sign off the scope. We design, write the code, and test. The finished site carries your branding, your proposal, and your invoice. We appear nowhere.
Every build is hand-coded. No page builders, no template shortcuts. The code is clean, the layout is responsive, and the SEO baseline is built in from day one: proper headings, meta tags, schema markup from schema.org, and Core Web Vitals checks in PageSpeed Insights before the site reaches you. The baseline follows the public standards in the Google Search Central SEO starter guide.
We build on WordPress, Webflow, or static frameworks, based on what fits your client. A Figma file is enough to start, and if you need design as well, we scope it as a separate phase. One named account lead runs your jobs and answers within 4 business hours.
Builds pair well with retainers. A site that ships SEO-ready can move straight into monthly optimization under your brand. For that playbook, read white label web design for SEO agencies, then come back and price the build below. Many partners sell white label website design and development as one package; we split design and development so you buy only the build you need.
Build tiers: fixed prices and typical resale
Three tiers, one fixed price each. These are your wholesale costs. The typical resale figures sit beside them, published on the same page that carries the tiers, so both sides of the margin are on the record before you sell.
| Tier | Best for | Your cost | Typical resale |
|---|---|---|---|
| Brochure | A single core offer and a straightforward site structure | $1,900 | $4,500 |
| Service Site | Multiple offerings and locations | $3,500 | $7,500 |
| Multi-Location | Franchises, multi-location clients, or content-heavy builds | $5,900 | $12,500+ |
Every tier gets the same build standard: custom design and development, a responsive layout, an SEO and schema baseline, and revision rounds included. Handoff lands in your repository under your name, with documentation your team can use after we step away.
Worked example: the margin on a brochure build
The Brochure tier is the simplest way to see the margin. The arithmetic uses our posted price and the typical resale figure from the parent page. Your resale price is always yours to set.
Brochure build: $4,500 typical resale minus $1,900 wholesale = $2,600 margin. $2,600 divided by $4,500 = 58 percent. That is one project, with no salary attached.
Service Site at $3,500 and Multi-Location at $5,900 work the same way: fixed cost on our side, your price on theirs. See the posted pricing for the full rate card.
How a build runs: brief to launch
Four steps, with timings you can put in a proposal.
- 1. You send the brief. Scope, pages, and what you have promised the client. A Figma file is enough to start. Read how the process works for the full sequence from kickoff to launch.
- 2. The build starts within 48 hours. Your account lead confirms scope first, so nothing starts on a guess. You get a 4 business hour response on anything that comes up.
- 3. You review on a staging link. Revisions are included. The site moves toward launch only after you approve it.
- 4. Launch and handoff. Files land in your repository under your name, with the checklist below. Add the $190 per month care plan if your client wants ongoing updates.
The launch handoff checklist
Copy this list into every build. It is what you receive with the finished site.
- 1. All source files and final code in your repository, under your name.
- 2. Redirects mapped for any URLs the new site replaces.
- 3. Schema.org markup validated on the key pages.
- 4. Forms, tracking, and analytics tested before launch.
- 5. Sitemap and robots.txt in place.
- 6. Performance and accessibility checked on mobile and desktop.
- 7. Documentation your team can use to take the site forward without us.
- 8. Care plan offered for ongoing updates at $190 per month.
Pricing, care plan, and proof
The rate card for white label website development services is short.
- White label website development (fixed fee): Brochure $1,900, Service Site $3,500, Multi-Location $5,900.
- Website care plan: $190 per month.
- Terms: no setup fees, care runs month to month, 30 days notice to cancel.
Proof sits in the open. See how the branded reports look before you commit. Our NDA is signed before any client information is shared. One named account lead, 4 business hour responses, and revisions included are written terms, not sales talk.
Builds also feed monthly revenue. A new site plus a retainer is the offer clients keep: the site ships ready to rank, and white label SEO services for agencies keep it ranking, all under your brand.
Who this fits and who it does not
This fits agencies with 2 to 25 people that sell websites but do not want a development team. Owners who want fixed build costs instead of salaries. Teams that keep saying no when a client asks for a site.
This is not for end clients looking to buy a website directly. We work with agencies only. It is also not for agencies ready to hire developers in-house this quarter. Outsourced builds suit firms that want to sell sites now at a fixed cost.
Frequently asked questions
What does each website build tier include?
Each tier ships with a hand-coded, responsive build with an SEO-ready technical setup: clean code, meta tags, schema.org markup, and Core Web Vitals checks before launch. Revisions are included. One named account lead runs your jobs with a 4 business hour response. The tiers differ in price: Brochure $1,900, Service Site $3,500, Multi-Location $5,900. Website care is $190 per month on any build.
Who owns the website after launch?
Your agency and your client do. The build is delivered to you with the files and the launch checklist, and it goes live under your client's domain. Every report and every handoff carries your brand. We sign an NDA before you share any client information, and we never contact your client directly.
How fast does a build start?
Work starts within 48 hours of your brief. Your account lead confirms scope first, so nothing starts on a guess. During the build you get a 4 business hour response on any question. You review the site on a staging link, revisions are included, and the launch happens only when you approve it.
What does the website care plan cover?
Website care costs $190 per month per site. It covers ongoing updates, small changes, and keeping the site healthy after launch. It is month to month with 30 days notice to cancel. There are no setup fees. Your client bills through you at your price, and the plan runs under your brand like everything else.
How do the margins work on website builds?
You buy at our fixed wholesale price and resell at your price. Brochure costs $1,900. At a typical resale of $4,500, you keep $2,600, which is 58 percent. That resale figure comes from the parent page; your own price is always yours to set. Fixed costs on our side make the margin easy to forecast in every proposal you write.
Is my agency's role kept confidential?
Yes. We sign an NDA before any client information is shared, and you can use our standard agreement or send yours. One named account lead handles your builds, so you always know exactly who is involved. Your client sees your brand on the proposal, the site, and every report. We never contact your client.
When fixed prices and written terms are in place, the next step is a conversation. Book a 30 minute call and we will sign the NDA on the call.