SearchAtlas white label seo tools are the white label tier of Search Atlas, the SEO software suite from LinkGraph. The branding starts on the Pro plan at $399 a month, billed monthly, as of November 2026. Starter at $99 and Growth at $199 give you the software without the white label shell. This post reviews the plans, the reseller margin math, and who the tool fits.
This is one option in a wider field. See the best white label seo comparison before you shortlist any tool or provider, because the right choice depends on whether you need software, fulfillment, or both.
Quick answer: Search Atlas is software, not a done for you service. You run the tool, your agency brand sits on the dashboards and reports, and white label starts at Pro, $399 a month. Below Pro you get the tool but not the branding. Check the current pricing page before you buy, because plan prices change.
What Search Atlas is
Search Atlas is an agentic SEO platform. Its OTTO SEO agent automates technical fixes, on-page work, and content tasks, and its rank tracker follows daily keyword positions by location and device. It also tracks brand visibility inside ChatGPT, Gemini, and Google AI Mode, which matters more each year as search answers shift toward AI summaries.
The platform also layers fulfillment services on top of the software: link building, technical audits, and content work. That mix puts it between a pure software tool and a full agency. You can run the tool yourself, buy services through it, or do both, and the white label layer sits on top of either path. Search Atlas publishes its own guide to white label SEO reporting tools, which compares itself with AgencyAnalytics, DashThis, and others on branding, client portals, and entry pricing.
For an agency, the key fact is simple. Search Atlas sells you a platform to run. It does not sell you a team that does the work and reports back. If your agency wants the work done for it, a fulfillment partner fits better. If your agency wants to run the work in house with strong tooling, Search Atlas is worth a look.
SearchAtlas white label seo tools: plans and prices
All four SearchAtlas white label seo software plans are billed monthly. The table below uses prices from Search Atlas pages checked in November 2026. Check the current pricing page before you buy, because plan prices and limits change.
| Plan | Monthly price | Seats and keywords | White label |
|---|---|---|---|
| Starter | $99 | 1 seat, 2,000 tracked keywords, 1 OTTO project | No |
| Growth | $199 | 3 seats, 3,500 tracked keywords | No |
| Pro | $399 | 5 seats, 6,000 tracked keywords | Yes: dashboards and reporting |
| Agency | $999 | 10 seats, 10 projects | Yes: plus client portals |
Two details matter for agencies. First, the 7-day trial covers Starter and Growth, and new Pro and Agency subscribers can trial the white label portal, so you can test the branded view before you commit. Second, the white label portal includes a custom domain, branded reports, and client-facing dashboards on Pro and Agency, with client portals listed on the Agency plan. The Search Atlas white label reseller pricing guide in the help center sets out the reseller terms in full.
The reseller model and the margin math
Search Atlas has a reseller model for agencies that want to sell seats of the platform to their own clients. White label access is included at no extra charge on Pro and Agency. When you resell, a monthly Whitelabel Subscription Increase is added to your agency invoice for each active, non-trial child account. That fee is 70 percent of the standard monthly base-plan price for that child plan, not a percentage of the price you charge your client. You decide the monthly price your client pays, and you keep the difference as margin.
The help center gives a worked example. If the standard base-plan price for a child plan is $500 a month, you are billed $350, which is 70 percent. If you sell that seat to your client for $600 a month, you keep $250 margin. Pro includes up to 10 client seats and Agency includes up to 50, so the model scales with your client count, but each child account adds a fee, and that fee is set by the base plan, not by your resale price.
Run the math on your own client count before you commit. Ten child accounts at a $350 fee each is $3,500 a month on top of your own Pro subscription, so the resale price has to carry both. The model works when each client pays enough to cover the fee with margin left over. It fails when an agency resells at near cost to win the client and keeps the fee.
SearchAtlas vs Semrush white label seo comparison
Agencies often compare Search Atlas with Semrush, because both are software suites with white label features. The two differ in model more than in price.
| Point | Search Atlas | Semrush |
|---|---|---|
| What it is | Software plus fulfillment services, with an automation agent | Software platform with a broad toolkit |
| White label tier | Pro plan, $399 a month, as of November 2026 | White label reporting sits on higher plans, check the current pricing page |
| Reseller model | Stated 70 percent fee per child account, you set the resale price | No public reseller fee schedule of the same kind |
| Best for | Agencies that want automation plus branding on one platform | Agencies that want a wide toolkit and already know the product |
| Watch out for | White label starts at $399, not $99, and child fees add up fast | Branding costs climb with plan tier and add-ons |
The honest way to choose is to trial both on one real client account. Run the same month of work through each, send each report to a colleague, and ask which one the client would trust more. A feature list will not answer that. A real report will.
Who Search Atlas fits and who it does not fit
Who it fits
Agencies managing 15 to 30 plus client sites that want automation and branding on one platform. Teams already using the suite for rank tracking and audits, who want the branded layer without switching tools. Agencies that like to run the work in house and want a platform their clients can log into under the agency brand.
Who it does not fit
Agencies that want the work done for them, since this is a tool, not a fulfillment team. Agencies with one or two clients, since Pro at $399 a month is dear for a small book. Agencies that need a named human account lead and a monthly report written by a person, because the platform reports data, and the analysis is still your job.
Checklist: what to check before you buy any white label tool
Use this list on Search Atlas and on every other tool you compare. It takes one call each and saves a bad year.
- Branding depth. Is it a logo on a report, or a custom domain dashboard the client logs into? Ask for a live demo of the branded view.
- Seats and projects at your tier. Count your clients, then check the tier that covers them, not the entry tier.
- Client portal included or extra. Portals are listed on the Agency plan here. On other tools they may be an add-on.
- Trial terms. What can you test, for how long, and does the trial include the white label view?
- Data exports. Can you leave with your rankings, reports, and client data if you cancel?
- Support response in writing. Get the response time and the support channel in the plan terms, not in a sales call.
- Price at the tier you need. Compare the white label tier, not the entry tier. The gap between $99 and $399 is the real price of this tool.
Where WhiteLabelSEO fits
If you want the work done rather than another tool to run, that is our side of the line. White label SEO is Starter $900, Growth $1,500, or Scale $2,500 a month, with reports under your brand, a signed NDA, one named account lead, and month to month terms. We review other providers on the same terms, including the empire white label seo company review, so you can compare software and fulfillment side by side. See our white label seo agency services and the white label seo packages for the full rate card.
Frequently asked questions
What are SearchAtlas white label seo tools?
They are the white label tier of Search Atlas, the SEO software suite from LinkGraph. Branded dashboards, a custom domain, and client-facing reports let an agency present the platform as its own. The white label features start on the Pro plan at $399 a month, as of November 2026.
How much does Search Atlas white label cost?
White label dashboards and reporting start on Pro at $399 a month, billed monthly. The Agency plan starts at $999 a month and adds client portals. Starter at $99 and Growth at $199 give you the software without the white label shell, so price the plan you actually need.
Does Search Atlas offer white label reporting on Starter?
No. White label dashboards and reporting start on Pro, and client portals are listed on the Agency plan. A 7-day trial is available on Starter and Growth, and new Pro and Agency subscribers can trial the white label portal.
How does Search Atlas reseller pricing work?
When you resell Search Atlas to a client, a monthly fee is added to your agency invoice for each active, non-trial child account. The fee is 70 percent of the standard monthly base-plan price for that child plan. You set the price your client pays and keep the difference as margin.
Is Search Atlas better than Semrush for agencies?
It depends on what you need. Search Atlas pairs software with fulfillment services and an automation agent, and white label starts at a stated $399 a month. Semrush is a broader software toolkit, and its white label reporting sits on higher plans, so check its current pricing page before you compare the two.
If Search Atlas fits your team, trial it on one real client before you move the whole book. If you would rather hand the work to a team and keep the client relationship, book a 30 minute call and we will sign the NDA on the call.
For the reporting workflow, our how to create white label seo reports and automate them guide shows how to build and automate client reports.