White label seo marketing means an agency sells SEO together with the rest of its digital marketing offer, and a partner delivers the work under the agency brand. The agency keeps the client, sets the resale price, and owns the strategy conversations. The partner does the production and sends a branded report. This post shows what a bundle looks like, what it costs, and the margin it leaves.
Most clients do not buy SEO alone. A contractor wants the map pack, the website, and the pages that rank, all in one monthly price. An agency that sells each item apart spends more time on scope and invoicing, and the client sees three vendors where one would do. Our parent page on white label seo services sets out the core SEO service that sits at the center of every bundle.
Quick answer. A common bundle is SEO Growth at $1,500 plus local SEO at $1,150 plus GBP at $600, which lists at $3,250 a month. Three or more services earn a 10 percent discount, so the partner cost is $2,925 a month. The agency sets the resale price and keeps the gap.
What white label seo marketing means
A white label bundle is one offer with one price, built from services that fit together. The SEO work covers keyword research, on page fixes, technical checks, content, links, and branded reports. Local SEO and GBP cover the map pack, reviews, and citations. Web design covers the site the traffic lands on. Content that supports SEO covers the pages and posts that target the keywords the client needs.
Some agencies call this white label digital marketing seo, because the bundle covers the search work and the local work in one retainer. The name matters less than the shape: one monthly price, one report, one named contact. The client gets a wider service. The agency gets a larger retainer and one relationship to manage.
Two services never sit in our bundles. We do not sell PPC or social media management, so a bundle holds SEO, local SEO, GBP, content that supports SEO, and web design only. If a client asks for PPC or social media, the agency keeps that work with another vendor or in house. Saying that plainly before the pitch stops scope creep later.
The basics of search still apply to every bundle. Google explains the core work in the Google SEO starter guide, and the Google structured data guidance covers the markup that helps search engines read a site. Our post on white label on page seo covers the on page work inside the SEO part of a bundle.
What a bundle looks like: SEO, content marketing, and local work in one offer
Three bundle shapes cover most agency clients. Each one starts with an SEO plan and adds the services that fit the client type. The table below uses posted prices, and the 10 percent discount for three or more services is already applied where it fits.
| Bundle | Services in the bundle | Partner cost per month |
|---|---|---|
| Starter bundle | SEO Starter $900 plus GBP $350 | $1,250 |
| Growth bundle | SEO Growth $1,500 plus local SEO $1,150 plus GBP $600 | $2,925 after the 10 percent discount |
| Scale bundle | SEO Scale $2,500 plus local SEO $1,800 plus GBP $900 plus website care $190 | $4,851 after the 10 percent discount |
White label seo content marketing sits inside the SEO plan, not apart from it. The content work is the pages, posts, and briefs that target the keywords the client needs, written to the same brief as the technical work. A bundle does not add a separate content fee. It adds the content the SEO plan already needs, sized to the plan.
The split of work stays the same in every bundle. The agency keeps the client relationship, the strategy conversations, the resale price, and the brand on every report. We deliver the production, one named account lead, a 4 business hour response commitment, and jobs that start within 48 hours of the brief. The monthly branded report arrives on the 3rd of every month, revisions are included, and a missed deliverable means that month is not charged. A signed NDA comes before any client information is shared, and terms are month to month with 30 days notice to cancel.
Worked example: bundle margin math
Take the Growth bundle and run the numbers in full. SEO Growth costs $1,500 a month. Local SEO costs $1,150 a month. GBP costs $600 a month. The three list prices add to $3,250 a month. Three or more services earn a 10 percent discount on every retainer, so the discount is $325 a month and the partner cost is $2,925 a month.
The SEO part alone typically resells at $3,200 a month, which leaves $1,700 a month on the $1,500 Growth plan. The bundle earns more because the client buys more. The table below shows the margin at two resale prices the agency sets.
| Bundle resale price | Partner cost | Margin per month |
|---|---|---|
| $4,500 | $2,925 | $1,575 |
| $5,500 | $2,925 | $2,575 |
A second discount can apply to the local pair. Local SEO at $1,150 plus GBP at $600 equals $1,750 a month. A 15 percent discount on that pair, when both sit on the same profile, equals $262.50 a month, so the pair costs $1,487.50 a month. Ask on the call how the two discounts work together on one bundle, because the example above uses the 10 percent discount only. A 5 percent discount also applies for annual prepay. Our white label seo pricing guide lists the plan prices and the discount terms together.
Bundle vs single service vs in-house
A bundle is not the right shape for every client. Use the table below to pick the shape that fits the client and the agency.
| Approach | Best when | Margin shape | Main risk |
|---|---|---|---|
| Single service | The client needs one fix, such as an audit or a GBP cleanup | Lower cost, thinner margin per client | The client buys the rest elsewhere |
| Bundle | The client wants one monthly price for search and local work | Higher margin per client, one retainer | Scope must be clear before the pitch |
| In-house | The agency has staff, volume, and time to manage delivery | Full margin, but staff cost sits with the agency | Hiring, capacity, and cover when staff leave |
Most agencies start with a single service, then move a client to a bundle when the client asks for more. That path is safer than pitching a bundle on the first call. The client sees one result first, then trusts the agency with a wider scope.
Bundle checklist before you offer it to a client
Run this checklist before a bundle goes into a proposal. Each item stops a common failure: a price agreed late, a report the client did not expect, or a scope the partner never saw.
- The client goal is written in one sentence, with the services that serve it named.
- Each service in the bundle has a posted price, and the discount math is shown in the proposal.
- The report date is agreed: the branded report arrives on the 3rd of every month.
- One named account lead is named, and the 4 business hour response time is stated.
- The NDA is signed before any client information is shared.
- The resale price is set before the pitch, not after the client says yes.
- The agency knows who answers client questions, and the partner stays in the background.
- The cancel terms are stated: month to month, with 30 days notice.
Our post on white label seo management covers who does what once a bundle is live, so the agency and the partner never double up on the same task.
Who a bundle fits and who it does not fit
Who a bundle fits
A bundle fits an agency that sells monthly SEO to local businesses and wants one report and one price per client. It fits an agency whose clients need the map pack, the website, and the pages that rank, all at once. It also fits an agency that wants to grow a retainer without hiring a full delivery team first. Our post on white label seo solutions matches bundle shapes to client types in more detail.
Who a bundle does not fit
A bundle does not fit an agency that sells SEO only as a one off project, with no monthly program. It does not fit an agency whose clients want PPC or social media management as part of the same offer, because we do not sell those two services. It also does not fit an agency that wants to keep all production in house. In that case a single service, bought for one job, is the better shape.
Frequently asked questions
What is white label seo marketing?
White label seo marketing means an agency sells SEO together with other digital marketing services, such as local SEO, GBP management, content that supports SEO, and web design, and a partner delivers the work under the agency brand. The agency keeps the client and sets the price. The partner stays in the background under a signed NDA.
What services can go into a white label bundle?
A bundle can hold white label SEO, local SEO, GBP management, content that supports SEO, and web design, including a website care plan. Each service has a posted price, and three or more services earn a 10 percent discount on every retainer. We do not sell PPC or social media management, so a bundle never includes those two services.
How much margin can an agency keep on a bundle?
Margin is the resale price less the partner cost. A Growth bundle lists at $3,250 a month and costs $2,925 after the 10 percent discount for three or more services. Resold at $5,500 a month, it leaves $2,575 a month. Resold at $4,500, it leaves $1,575. The agency sets the resale price.
Does the client ever learn the work is outsourced?
No, when the setup is clean. Reports carry the agency logo, one named account lead works with the agency, and a signed NDA comes before any client information is shared. The client sees the agency name on every report and every deliverable. The partner never contacts the agency client direct.
Can an agency start with one service and add more later?
Yes. An agency can start with SEO alone and add local SEO, GBP, content, or web design when a client asks for more. The 10 percent discount starts when the agency runs three or more services. Month to month terms and 30 days notice to cancel stay the same as services are added.
Book a 30 minute call to talk through a bundle for one of your clients. Bring the services you want to bundle, the resale price you have in mind, and the questions above. We will walk through scope, the discount math, and the report you will receive on the 3rd of each month.
For the monthly execution work, our white label on page seo guide covers what on page SEO includes for agencies.
For the content side, our white label seo copywriting guide covers the copywriting process, quality checks, and cost.